Description
Welcome to our 5-week course on Beginner Social Media Marketing for Church Events with graphic designer Christina Burns. This course will explore how to create a Facebook campaign for a church event geared towards beginners with small budgets. Each module will cover the concepts listed below. For continuing education including full tutorials, extra modules, resources and eBook, students are encouraged to enroll in Advanced Social Media Marketing for Church Events.
Course Modules
WEEK 1 – RESEARCH: GOALS & TRENDS, COMPETITION & CREATING A PAGE
WEEK 2 – RESEARCH: BUYER PERSONA, INTERESTS, KEYWORDS & CONTENT
WEEK 3 – DEVELOPMENT: CALENDAR & CONTENT, BEST PRACTICES
WEEK 4 – PAID ADS: STRATEGY, CAMPAIGN/AUDIENCE
WEEK 5 – PAID ADS: TESTING & ADJUSTING, MANAGE: MEASURE & ADJUST
Course Details
Dates/Times: February 9th, 2024, Sundays at 7pm EST
Length of course: 5 weeks
Class length: ~60 minutes per class
Prerequisite: Open to all people, no prerequisites
Required reading materials: none
Teacher: Christina Burns is a Cleveland-based, Orthodox graphic designer, artist and tinkerer specializing in logo design, social media content creation/management and custom products for web, desktop & mobile applications. She received a master’s degree in Art Education from The University of Akron and is the owner of Christina Burns Design.
